What We Do
Pearson Health Tech Insights, LLC helps organizations in the healthcare arena:
- Evaluate the true market potential of developing products and services
- Create effective marketing approaches for both emerging and established products
Services to entrepreneurs, start-ups and established vendor organizations:
- True Market Receptivity Analyses – An assessment of how marketable your product or service really is based on feedback from a panel of experts representing the job positions within a hospital or healthcare setting who would typically be part of the purchase decision. This process is invaluable to start-up companies to help you design your products match what end users truly want.
- Hospital Marketing Tune-Up Program – A comprehensive assessment of your market position, taking into consideration how you have designed and positioned your product in light of the sometimes-unique requirements of working with the hospital community.
- Business and Financial Plans
- Marketing Plans
- Customized Plans and Analyses
Services to Investors:
- Outsourcing of Market Due Diligence Process - We can conduct your entire market due diligence process
- True Market Receptivity Analyses (see above) - True Market Receptivity Analysis reports can undergird your due diligence processes as you consider whether or not to fund a given company.
- Supplemental Market Receptivity Services - Even if you have in-house analytical capabilities, we can provide an industry insider perspective to supplement your internal processes.
Education and Training:
Public speaking engagements for a variety of conferences, and training sessions for professionals who sell to the hospital and healthcare fields. Topics include:
- 6 Degrees of Health Tech: How Connected Health Care Is Changing Everything
- 68 Pitfalls of Marketing to Hospitals You Didn’t Even Know Existed
- 2 Timing Pitfalls
- 7 Credibility Pitfalls
- 3 Product Design Pitfalls
- 3 Market Misreading Pitfalls
- 8 Data/Technical Pitfalls
- 12 Financial Pitfalls
- 3 Legal/Regulatory/Bureaucracy Pitfalls
- 2 External Political Pitfalls
- 11 Internal Political Pitfalls
- 10 Organizational/Operational Pitfalls
- Hospitals 101 – An overview of the chaotic climate hospitals operate in
- The Alternative Universe of Healthcare - A discussion of how, although in some ways hospitals and the healthcare system resemble other businesses, in reality they have many quirks that make them far from typical businesses
- The Wacky World of Hospital Finances - An in-depth presentation of the complexities, challenges and emerging trends within hospitals’ various funding sources
- The Worst Sales Pitches of All Time – Anecdotes illustrating how not to sell to hospitals