What We Do

Pearson Health Tech Insights, LLC helps organizations in the healthcare arena:

  • Evaluate the true market potential of developing products and services
  • Create effective marketing approaches for both emerging and established products

Services to entrepreneurs, start-ups and established vendor organizations:

  • True Market Receptivity Analyses – An assessment of how marketable your product or service really is based on feedback from a panel of experts representing the job positions within a hospital or healthcare setting who would typically be part of the purchase decision.    This process is invaluable to start-up companies to help you design your products match what end users truly want.


  • Hospital Marketing Tune-Up Program – A comprehensive assessment of your market position, taking into consideration how you have designed and positioned your product in light of the sometimes-unique requirements of working with the hospital community.

The Healthcare Marketing Tune-Up Program consists of three sections:

  • ·         A review of the company’s products in light of the “7 Ps of Marketing”

o   Product

o   Place (distribution methods)

o   Positioning

o   Promotion

o   Packaging

o   Price

o   People

  • ·         Suggestions for avoiding the relevant pitfalls PHTI has identified in its list of 88 Pitfalls of Marketing to Hospitals
  • ·         A summary S/W/O/T analysis


  • Business and Financial Plans


  • Marketing Plans


  • Customized Plans and Analyses

Services to Healthcare Providers

  • Assistance in their strategies for mHealth/digital health

  • Selection of technology products to further their strategic clinical and operational objectives

Services to Investors:

  • True Market Receptivity Analyses (see above) - True Market Receptivity Analysis reports can undergird your due diligence processes as you consider whether or not to fund a given company.


  • Supplemental Market Receptivity Services - Even if you have in-house analytical capabilities, we can provide an industry insider perspective to supplement your internal processes.