Speaking Topics

Glenn Pearson is a seasoned public speaker who regularly addresses various audience types.  During his 19+ years as Executive Vice President at Georgia Hospital Association, he was the “go-to” speaker on such topics as the Affordable Care Act and the State of the Hospital Industry.  He has spoken at various conferences, professional society meetings, hospital board meetings, civic group sessions, public hearings, and in other settings.  He has taken his decades of healthcare experience to develop the following topics for various audiences.


Glenn is also a frequent panelist and moderator for vatious professional meetings and conferences.

Glenn did a great job moderating the Georgia Association of Healthcare Executives event last month ... it was one of the most informative meetings I have been to in years

David Henderson

Faculty. University of Phoenix



For All Audiences

The Four Fronts of the Healthcare Technology Revolution

The healthcare world is being profoundly disrupted by technology. Just as the Internet, cloud computing, and SaaS have revolutionized most other business verticals, the same is happening here:

·         Clinical breakthroughs – medical devices, new iterations of diagnostic equipment; 

·         Analytics - Big Data capabilities, the Genomics project allowing customized therapies tailored to a patient's genetic structure;

·         Communications facilitation and care coordination – helping providers up and down the continuum of care communicate about patient progress and compliance, and facilitating communication between patients and providers;

·         Healthcare business processes – all the functions that hospitals, as large businesses, must perform: employee communication, staff and facilities scheduling, billing/collections, contract and compliance tracking, and more. 

This session will discuss these four areas of how technology is revolutionizing healthcare and will also address some of the many challenges involved in getting disruptive technology adopted within the provider community.


Things that Don’t Make Sense:  The Jacked-Up World of Healthcare Financing

Healthcare finances must have been designed in a parallel universe.  The current system we have has evolved over the decades as political forces on all sides arm-wrestle to bring about the changes they believe will improve healthcare.  What we have is a funding approach that no rational person would ever design.

This session provides much-needed insights into healthcare funding that are essential for anyone who relates to hospitals and physicians.  It explores several bizarre aspects of healthcare financing including things that don’t make sense from the patient’s perspective, the payer’s perspective and the provider’s perspective.  

Additionally, this session presents two potentially transformational proposals for helping rationalize the economics of healthcare delivery.


The Complex Balance Among Data Privacy, Security and Access

As more and more data is collected and stored electronically, privacy and security have become hot topics.  We read stories of data breaches virtually every week, and the phenomenon of ransomware demands is becoming commonplace.  Once patient trust is lost, it can take years to restore.  Although it’s entirely appropriate for hospitals to double down on security and privacy practices, the resulting policies may come at the expense of access for those who appropriately need to use patient data for care delivery.  This session explores the important factors to consider when evaluating their policies and balancing privacy, security and access and looks at the topic through the lens of what it takes to actually get technology adopted within an organization.


For Developers/Entrepreneurs/Vendors

88 Pitfalls of Marketing to Hospitals

During his 19+ years as Executive Vice President at Georgia Hospital Association, one of the areas Glenn led was vendor relationships.  He had a constant string of vendors come seeking the association’s endorsement come through his office.  Some did a great job of understanding the hospital market, but many did not.  When Glenn established Pearson Health Tech Insights, LLC, he thought through some of the mistakes he saw vendors making and decided to make a list.  His first list consisted of 14 pitfalls, but he kept remembering and running across others.  And so the list grew, and it now stands at an amazing 88!   

With so many problems to discuss, this material can fill up to a half-day session but can be trimmed back to shorter time periods, as needed.


Successfully Implementing Transformational Technology in Hospitals and Physician Offices

Technology is transforming the way care is delivered, and by all indications the pace of technology innovations will continue at warp speed.  But in order to have a revolutionary impact, technology must first be acquired and then successfully implemented.  Unfortunately, many innovative solutions fall victim to operational and political potholes that disrupt full deployment.

This session will explore how technology is crucial to accomplishing the goals of improving quality and efficiency, explain the status of the health tech industry, provide a helpful framework for understanding healthcare technology, discuss more than a dozen traps that could prevent worthy technology projects from getting implemented, and offer practical suggestions for pushing through these barriers.   


Hospitals 101

Why do hospitals act the way they do?  The short answer is that they are responding to the environment created by political and financial structures.  This session explores the following topics:

·         Types of Hospitals

·         Hospital Financing

o   Medicaid

o   Medicare

o   Uncompensated care

o   The impact of the payment climate on hospital financial status

·         Healthcare Workforce Issues

·         Quality and Patient Safety

·         Regulation of Hospitals


For Hospitals and Physician Practices

Demystifying Healthcare Technology:  Bridging the Executive/Technical Gap

Many senior executives are not fully comfortable dealing with the mysterious world of technology.  And most leaders have seen other senior executives' careers torpedoed by botched technology implementations.  As a result, they may not fully appreciate technology’s strategic role in maximizing their organizations’ clinical, financial and operational viability. 

This session is designed to close the gap between the executive and the technical worlds and to help non-technical leaders increase their comfort levels with managing an area they might not fully understand.  By focusing on the strategic aspects of technology, Demystifying Healthcare Technology explains how technology is foundational to accomplishing the goals of population health management, value-based purchasing, and participation in Accountable Care Organizations.  


What It Takes to Get Your Institution to Embrace New and Disruptive Technology

Hospitals and physician offices are complex organizations.  Successfully introducing new and disruptive technologies requires buy-in from various sectors.  Many things can go wrong.  Internal champions typically have to navigate the same tricky waters that vendors do as they try to get the institution to embrace the new technology.  This session draws from the 71 Pitfalls material to emphasize the challenges innovators within the organization must circumvent.


For Investors

What to Look for When Evaluating Market Receptivity to New Healthcare Products and Services

No investor wants to put their money on the wrong horse.  Since the healthcare world has so many quirks, people who have never worked within the healthcare realm often miss some of the subtle indicators of a product or service that may not succeed.  Of course investors look at a company’s leadership, business plan, financial stability, sales projections, and other factors.  But they may be missing an important consideration:  Does their target market actually want to buy its product, and how effective will the company be in getting their message through to their potential clients.  This session highlights key market receptivity factors investors should consider as part of their due diligence process.